The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google’s exit from “the open internet.”
| The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google's exit from "the open internet." Additional coverage: Instagram Reels may be the closest experience to TikTok currently, but can it seize this opportunity to overtake its rival? In light of BuzzFeed's plans to launch its own social media platform, this week's Digiday+ Media Briefing evaluates other media companies' past attempts to do the same. In the wake of Rooster Teeth’s shutdown last year, corporate ownership is starting to feel like more of a poison pill than a benefit for creator-owned media companies. Brands are changing the way they capitalize on the big game spotlight. In mayonnaise brand Hellmann's case, that means adding shoppable ad units to its campaign. From our sister site, Modern Retail: Shopify took down a website from the rapper Ye that sold nothing but a T-shirt with a swastika on it, more than 24 hours after the item first appeared. E-commerce leaders have applauded the decision, but many question why it took so long. Other things to know about Just released: The Digiday Awards Europe Winners Guide highlights winning campaigns from Epsilon, New York Times Advertising, Sela, Newcastle United and more. Attracting new audiences isn’t limited to younger consumers — implementing a broader strategy that embraces and appeals to a wide range of audience segments reshapes how consumers access news and entertainment. Sponsored by Viafoura. Many people practicing performance marketing skip crucial stages of development to master the craft. When every dollar is scrutinized, marketers need to be able to connect spend with business results. Sponsored by Adstra. | | |
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