The times, they are e-changin’: How re-engagement has become more valuable during COVID-19 User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemic is the opportunity to retarget users who are more accessible and available now.
ClickZ Daily: May 18, 2020 |
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| Good Morning! Today we have Omri Argaman, CMO and Co-Founder of Zoomd, showcasing how re-engagement has become more valuable during the COVID-19 pandemic. “User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemic is the opportunity to retarget users who are more accessible and available now,” says Omri. Also, Cheetah’s VP of Global Loyalty and Sales, Jon Siegal explains the Cheetah Loyalty platform and how they helped Donatos Pizza build and grow their loyalty program. Since partnering up with Cheetah, Donatos is on its way to reaching one million loyalty members. The program has also helped Donatos drive increases in frequency and average ticket size. |
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Digital Advertising Omri Argaman User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemic is the opportunity to retarget users who are more accessible and available now. |
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Digital Marketing Kamaljeet Kalsi 57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app push notifications during the pandemic, and more. Read more |
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| Case Study Jacqueline Dooley Cheetah’s VP of Global Loyalty and Sales explains the Cheetah Loyalty platform and how they helped Donatos Pizza build and grow their loyalty program. Read more |
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| Content Marketing Ting Zheng Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read more |
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| Digital Marketing Daniella Harkins 2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate them into existing digital operations. Daniella Harkins, GM at LiveRamp, discusses the major trends we can expect from DTC in the next decade. Read more |
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| Data-Driven Marketing Ashley Schweigert Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied on data or traditional means for gathering leads. Now is the time to prepare yourself for how marketing will look after the coronavirus, and how you can prepare for change. Read more |
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