The surprising (positive) benefits ABM brings to your customers Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed.
ClickZ Daily: February 21, 2020 |
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| Happy Friday! Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. There are two types of listening when it comes to ABM – active and passive. Also, a new guide by Oracle Data Cloud shows why the digital ad industry needs to stop conflating ad verification with success. Ad verification might be one of the most critical innovations in the ad tech industry to date. But it needs to be the first step in the measurement process, not the final stop. By looking beyond verification, marketers can improve their reporting and get real insight into how an ad may be influencing business goals. Also ICYMI: Lytics, the real-time CDP, announced a built-in integration with Google Cloud BigQuery that will allow their customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Software company Yonder introduced AI-powered Yonder Narrative that arms brands with the predictive intelligence they need to detect viral narratives and identify the interest groups and tactics responsible for them. Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, named Karthik Kripapuri Chief Executive Officer (CEO) of the company. Coassemble, a company democratizing online training for global brands, has announced a $4.4 Million Series A funding round led by Equity Venture Partners (EVP) and advised by Clinton Capital Partners. Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. Teikametrics, a leading SaaS provider of AI-powered optimization for brands and sellers on Amazon and Walmart, announced the completion of a $15 million strategic funding round backed by new and existing investors. Esper.io announced the closing of their Series A funding round of $7.6 million led by Madrona Venture Group with participation from all existing seed investors including Root Ventures, Ubiquity Ventures, Haystack Ventures, and Pathbreaker Ventures. |
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Digital Marketing Megan Heuer Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. |
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Digital Advertising Mark Kopera Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are grabbing the customer’s attention. Read more |
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| Digital Transformation Jacqueline Dooley Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read more |
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| Content Moti Cohen Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read more |
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| Data & Analytics Mahir Prasad We spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read more |
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| Digital Advertising Barry Levine A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers employing video ads. Read more |
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Digital Marketing Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than ever to connect with these audiences. But with these advancements also come challenges. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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