| | | | | The Story of ‘The Fearless Girl,’ From the Women at McCann Who Made Her State Street Global Advisors statue is an instant sensation By Tim Nudd It's been three days since McCann New York and its client State Street Global Advisors, under the cover of darkness, dropped a statue called "The Fearless Girl" into Bowling Green Park in lower Manhattan. Staring down the 28-year-old Wall Street "Charging Bull" statue, she's a potent symbol of female leadership in business, and of the...
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| | | | | | | | A Moose Bumper Sticker Seeks Answers to Mighty Pressing Questions in Geico’s New Ad 'What's a sticker?!' By David Gianatasio Jeff the moose, a confused decal slapped on an RV bumper, takes a comically existential star turn in this new Geico commercial. Part of a mildly meta series of spots from The Martin Agency, the 30-second treatise invites viewers to "Take a Closer Look" at what Geico has to offer: Yeah, that was deep. Very...
Read more » | | This CP+B Creative Dressed Up as Albrecht Dürer for the Best Agency Headshot Ever Dave Swartz's passion project By Tim Nudd Dave Swartz has long been obsessed with Albrecht D?rer, the giant of art history who was a painter and printmaker in the German Renaissance of the late 1400s and early 1500s. So, when the time came for CP+B's executive director of art direction and design to get a new agency headshot, he really went for...
Read more » | | McDonald’s Got NYC’s Bushwick Collective to Paint Bagel Burgers on Billboards All Over Holland To hype the New York Bagel Supreme By Gabriel Beltrone If anything says "New York" more than a bagel, it's graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald's, from TBWA\Neboko. To promote a new burger--the New York Bagel Supreme--in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective,...
Read more » | | | | | Giant Ape Footprints Appear Around L.A. in Colossal Stunt for Kong: Skull Island Grandesign explains all five executions By Tim Nudd We're fond of beach stunts for entertainment franchises, and here's a pretty good one--or actually, five--from experiential agency Grandesign for this week's premiere of Kong: Skull Island. The agency produced five executions over a period of almost a week, featuring giant ape footprints strategically placed around Los Angeles, simulating a destructive journey around town by...
Read more » | | Need a Room at SXSW? This Agency Is Listing a Free One on Airbnb, but There’s a Catch The cozy digs aren't for just anyone By Tim Nudd Booking a room in Austin for SXSW can be brutal, and if you've left it this late--well, you're probably open to improvising. And that's what you'll have to do with this very nontraditional room available on Airbnb for free (well, a refundable $10 a night), inside the Austin office of ad agency Vitro. It's pretty...
Read more » | | Tired of Staring at Boring Billboards on a Road Trip? This Campaign Livens Up the Scenery a Bit McCann Lima's latest work for Sodimac By David Gianatasio Boy, billboards sure can ruin the view during a scenic summer road trip. Wouldn't it be great if instead of staring out the window at static ads for airlines, cars and sneakers, you could gaze at more compelling sights for a while? Like, say ... outlandish animated representations of products available at Sodimac, Peru's leading...
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