| | | | | The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout The novelty spoke to guys 40 years ago, and it still does By Robert Klara Rob Nelson still remembers one particular afternoon 40 years ago as though it were yesterday. It was 1977, and Nelson was a wannabe sports star whose left-handed pitching had only been good enough to land him on a Portland, Ore., minor league team called the Mavericks. Warming the bench beside him in the Civic Stadium...
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| | | | | | | | Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams Band-Aid, CoverGirl, Target sign social power players long term By Kristina Monllos In late August, influencers including 15-year-old Loren Gray (6.5 million Instagram followers), 16-year-old Nia Sioux (4.5 million Instagram followers) and 13-year-old Jacob Martin (309,000 Instagram followers) began touting a new clothing collection they designed for Target. Part of Target's children's apparel line Art Class, which is designed for kids by kids, the new fall collection...
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