The state of agencies in 2023

As advertising agencies continue to adapt to uncertainty, they’re focusing on pitching more often and building up skill sets to break through stiff competition and pave the way for the next generation of analytics.

To understand how media buyers are adapting to the evolving world in which they work, Digiday and StackAdapt surveyed 117 agencies and brands. This new State of the Industry report captures the results and, with expert insights, highlights the challenges agencies are encountering, how they’re solving them and the tools and skill sets they’re using along the way. Download it to learn more:

Sponsored by StackAdapt

Share with a colleague