| For years, brands have managed social media as just another marketing channel. But leading âsocial-firstâ brands are going beyond marketing to make social a core business driver. New research from Deloitte Digital reveals how social-first brands are repositioning social media at the core of the entire brand and customer experience. By taking a more collaborative, expansive approach they are: Driving better engagement by co-creating content with audiences
Making commerce and conversion central pillars within social
Building communities to serve customers on their terms
Take the first step in evolving from social marketing to social business transformation. Download the full report now. | 