A surge of spending by advertisers that had to cut or pause second-quarter spending has lead to a leap in demand on the open exchanges.
| Summer is usually a suboptimal time to sell advertising but for publishers that rely on programmatic ad revenue, the past two months have been among the hottest of the year. Thanks to a surge of spending by advertisers that had to cut back or pause their spending in the second quarter, demand in the open exchanges has leapt. The news and politics publisher Salon, for example, is likely to close out June and July with its revenues up year over year for both months, thanks to weeks of sustained highs in CPMs for its site inventory and RPM for its pages. Read more below. “We saw some of the best rates we’d seen since the beginning of March in the last two weeks of June,” said Salon chief revenue officer Justin Wohl. For Digiday+ members, in a new survey conducted in July, Digiday found that 41% of respondents will resume spending on Facebook at the end of the July boycott, while 26% will spend again by the end of the third quarter. With the launch of newly formed commerce practice, Dentsu Commerce, Dentsu wants to become the agency holding company that brands turn to for their expanding commerce needs. It's going to take publishers time to make the proper adjustments to their offices before employees can safely return. Here's a list of the tentative timelines for some of the major media companies. Upday — the news aggregator app from German publisher Axel Springer — is fresh off the back of two of its most successful quarters. Other things to know about The Worklife Awards honor the top employers and the values that make them unique across media, marketing, fashion, beauty and retail including categories like Best Employer for Remote Employees and Most Innovative Culture. Check out the full list of categories and submit before the early deadline tomorrow, July 31 for the best rate on entries. According to new research, bots can account for as much as 40 percent of ad traffic, dramatically compromising ad spend and sending marketers chasing after worthless leads. In a new guide, learn how advertisers can identify fraud, cut waste and retain revenue. Sponsored by White Ops. | | |
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