The Shift to Outcome-Based TV Buying

For many brands, TV advertising is by far the largest expense of their marketing budget. However, only recently has it become possible to tie TV to business outcomes (like online and offline visits and transactions) to effectively assess ROI. With digital advertisers opting for pay-per-click and cost-per-visit models to guarantee they meet their goals, more TV advertisers could do the same as the technology and capabilities become available. How are major brands and networks responding?

Register now. To understand the state of outcome-based buying, iSpot.tv recently met with 40 leading brands to get their take on how and when this could become a reality, and will share these findings during the webinar.