The secret to developing a healthy obsession with the customer Merkle's Global CEO: The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the customer journey.
ClickZ Daily: February 16, 2021 |
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Content & Experience Craig Dempster The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the customer journey. |
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Content & Experience Steven Petruk CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity. Read more |
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| Digital Advertising Janelle De Rivera Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification and measuring consumer attention signals. Read more |
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| Content & Experience Mike Edmonds A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of customer data, suggest 2021 is the year brands need to embrace hyper-personalization. Read more |
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| Digital Marketing Mike Barrett Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strategies for the year ahead. Read more |
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| Findify helps ecommerce merchants boost conversion, improve UX, and increase revenue by up to 30% by personalizing each shopper's product experience. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analyzing Customer Data The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars – outbound marketing, inbound marketing, owned media and cross-channel orchestration. Download now |
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