The secret to being an effective marketing leader Mark Evans, Direct Line Group's Managing Director Marketing and Digital on being a modern marketing leader, Sprintathons, audience insights, advertising effectiveness, transparency, and more
ClickZ Daily: April 16, 2021 |
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Data-Driven Marketing Kamaljeet Kalsi Leadership, the exciting yet volatile future of marketing, and sector-specific challenges |
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Digital Transformation Michael Collins In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adaptive, and relevant while meeting the customer and marketing needs Read more |
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| Advertising & Promotion Bruno Gralpois What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare themselves to take on these new opportunities? Read more |
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| Commerce & Sales Val Vacante Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read more |
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| AI & Automation Chris McGugan By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McGugan predicts customer experience for the years to come Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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