| "Ad tech's 'Oz' moment": The congressional hearings that discussed how Russian propagandists used Facebook, Google and Twitter to influence the U.S. presidential election have opened the general public's eyes to the mechanisms underlying digital advertising. Fusion Media Group wants to make TV shows based on its digital media brands. Jalopnik's "Car vs. America," which premieres on Fusion's cable TV channel on Oct. 18, is the first from Gizmodo Media Group. "It's almost as if it's a little secret community that they don't want people to know about." In the latest installment of our Confessions series, an Amazon Spark influencer reveals her struggles with using the platform to promote products. As media becomes increasingly fragmented, media agencies are turning to audience-based planning -- also known as "people-based marketing" -- for media planning and buying rather than relying solely on data from Nielsen and comScore. "Instinct is what's going to keep you relevant": Dany Lennon, the founder of recruiting and coaching company Creative Register, reveals on the latest episode of Starting Out how relying on her instincts has shaped her career in the industry. At the Digiday Video Anywhere Summit in Laguna Niguel, CA next month, Turner president David Levy will share how the broadcasting giant is preparing for the future, from subscriptions to paid content to social distribution. To join us in California, contact us today. |
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| Ross Benes Russian troll farms are inadvertently catapulting ad tech into popular culture. |
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| Sahil Patel For Gizmodo, The Onion and other Univision-owned sites that are thinking about TV, it helps to have a TV channel in the family. |
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| Sponsored Content Experticity It's impossible to open up a business publication today without reading something about the changing landscape of retail. But, relatively little is made of what is a leading indicator of this shift: the decline of traditional retail as a system for distributing product information, advice and recommendations. Sponsored content by Experticity |
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| Ilyse Liffreing An influencer discusses the challenges she had with Spark to reach her followers. |
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| Yuyu Chen GroupM has been promoting its mPlatform, while media shops like Hearts & Science and Merkle are quietly doing something similar. |
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| Sponsored Content Workfront Your agency is in danger. You want to fight back and reclaim the job you love, but with so much on the line, where do you begin? Join us to learn how to take control of your freelance spend, reduce the rounds of reviews and more. Sponsored by Workfront. |
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| Sponsored Content Social Native What makes people pause, and take notice isn't a perfectly lit product on a pristine white background. It's authenticity. User generated content is taking center stage giving marketers the speed, scale, and relatability they need to stand out in the age of double-tap likes. Download the guide. Sponsored by Social Native. |
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