Among DTC marketers, third-party data plays an outsized role in their marketing outcomes, but teams are still working to unlock the full potential of first- and zero-party data.
In the latest installment in Digiday’s Confessions series, in which we exchange anonymity for candor, a social media supervisor details what using burner accounts for a brand is like and why he wouldn’t do it again.
As the industry continues toward a cookieless future, advertisers that listen to the market will provide practical solutions to their prospects and clients.
NRG’s recent run of partnerships demonstrates how the organization’s investments in both the casual and competitive aspects of the gaming community have succeeded in attracting brands’ attention — and their all-important marketing dollars.
NRG’s recent run of partnerships demonstrates how the organization’s investments in both the casual and competitive aspects of the gaming community have succeeded in attracting brands’ attention — and their all-important marketing dollars.
