The Rundown: The potential browser buyers if Google ’s forced to sell Chrome

Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about buying Chrome if a judge forces a sale.

April 30, 2025

The potential browser buyers if Google’s forced to sell Chrome Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about buying Chrome if a judge forces a sale. Additional coverage: Ziff Davis is the latest media company to sue OpenAI over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content. U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S. presence. This week’s Digiday+ Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit. Some creators are thinking about how to change up their business strategies as they face a slowdown in the volume of brand deals or see deals fall through completely in the financial negotiation phase. The message delivered by executives at Possible on day 1: no one's cutting back ad budgets yet but no one's adding either. From sister site, Modern Retail: Why Selena Gomez’s Rare Beauty is betting on Substack as brands embrace long-form content From sister site, Glossy: As part of a massive rebrand this year, Puma will increase its marketing investment by 40% compared to last year. Other things to know about Showcase your use of AI and put your work in front of judges at Amazon, Uber and more with the Digiday AI Awards. Explore this year's categories and enter by May 30 to secure the best rate. With AI tools scraping the web for training data, publishers face growing threats to IP. A new guide examines how teams are responding with legal, technical and workflow-based protections. Sponsored by Copyleaks. The rise in demand for digital media has prompted 68% of agencies to expand their offerings. As they scale, many seek hybrid solutions that strike a balance between in-house resources and outsourcing to maintain control and profits. Sponsored by Pathlabs. Top Stories Ivy Liu Beyond Ads The Rundown: The potential browser buyers if Google’s forced to sell Chrome Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about buying Chrome if a judge forces a sale. howdy! Generative AI As AI lawsuits mount, publishers still struggle to block the bots Ziff Davis is the latest media company to sue OpenAI over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content. Advertisement Sponsored by Adstra How composable identity enhances targeting and personalization By linking multiple identifiers across channels, composable identity solutions enable consistent personalization regardless of where a user engages with a brand. Addressing silos between channels with composable identity improves brand consistency and boosts omnichannel ROI. howdy! Navigating Economic Instability British and European marketers trim ad spend in the face of Trump’s tariffs U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S. presence. Sponsored by A+E Global Media What the future of content and innovation looks like at A+E Under the leadership of Ann McGowan, general manager of digital platforms at A+E Global Media, the company is exploring new audience engagement and content curation tactics. howdy! Business of TV Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit. Advertisement Sponsored by Experian Maximizing spend efficiency helps lead to a measurable impact for travel and hospitality brands Windstar Cruises leveraged an identity-driven strategy to allocate budget to the highest-performing tactics, refine messaging based on audience behaviors and adjust campaign tactics in real-time for improved engagement. howdy! The Creator Economy Creators pivot as brands' spending goes into ‘freeze mode’ Some creators are thinking about how to change up their business strategies as they face a slowdown in the volume of brand deals or see deals fall through completely in the financial negotiation phase. howdy! Navigating Economic Instability Economic uncertainty bubbles up in conversations on first day of Possible The message being delivered by executives at Possible on Day 1: no one’s cutting back ad budgets yet but no one’s adding either. All Latest Stories

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