The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences.
| Improvements in podcast ad technology, as well as the diverse audiences and creators in the audio space, were the focuses of the Interactive Advertising Bureau’s three-day Podcast Upfront this week, which wrapped on May 12. Read more here. Additional coverage: To promote the release today of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive has partnered with Snap and Game Informer to create a grisly augmented-reality magazine cover featuring audio and video assets pulled directly from the game. Returning to advertising after two years, DTC Blue Apron is diversifying its media spend with video advertising to boost brand awareness. Other things to know about There's still time to join us for next week's Digiday Media Presents: Commerce Week. Check out our events here, where we'll dive deep into the winning strategies and best practices powering the pivot in commerce. The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences. Sponsored by T-Mobile. Clearing common misconceptions, such as CTV and OTT are interchangeable, is helping marketers make the most of connected television. Sponsored by StackAdapt. | | |
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