Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement.
| Google is banking on new shopping formats to woo over marketers. It suggests a strategic shift for the giant. Additional coverage: This week’s Digiday+ Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple of years. Read more here. Three months after Vox Media and Group Nine’s branded studios merged, the newly combined Vox Creative is using its different podcast ad formats to integrate audio advertising into advertisers' campaigns, according to svp Yosef Johnson and executive producer of audio Annu Subramanian. Marketers may be aware of the looming demise of third-party cookies, but they generally still seem stuck in second gear when it comes to finding new alternative solutions, according to a new report. As e-commerce grows, the eCommFronts address data and communication issues. From our sister site, WorkLife: WTF is Pleasanteeism? Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Textual, visual and audio data from video is enabling marketers to serve contextually relevant ads while respecting consumer privacy. Sponsored by Dailymotion. Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists. Sponsored by KERV. | | |
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