TV advertising’s annual upfront deals might as well be etched in stone. But that rigidity is eroding following the coronavirus crisis, leaving agencies and TV networks to haggle over how to balance between advertisers’ flexibility demands and networks’ needs for secured revenue.
| Tune into The New Normal today at noon ET. In this episode, Kerel Cooper and Erik Requidan, hosts of the Minority Report podcast, will talk — and share excerpts — with Digiday editor-in-chief Brian Morrissey about what they’ve learned about diversity in the worlds of ad tech, business and media. Register here. In the spring, a wave of pay cuts, furloughs and layoffs crashed over media as the coronavirus swept through the American economy. Now, a second wave appears to be rising. On Thursday, Vox Media announced it was laying off 6% of its staff. On Wednesday, Guardian News & Media announced that it would eliminate 180 jobs, and the BBC announced it was trimming another 70 jobs of its own. And with the American economy still languishing, those layoff headlines likely won’t be the last of the year. Read more below. After hundreds of media workers lost their jobs to coronavirus-related cuts in the spring, another round of layoffs has swamped the industry. The rigidness of TV advertising's upfronts is eroding following the coronavirus crisis, leaving agencies and TV networks to haggle over how to balance between advertisers’ flexibility demands and networks’ needs for secured revenue. Agencies continue retool their in-person processes for long-term remote work due to the on-going coronavirus. The New York Times' Sasha Heroy talked about the steps and progress being made in the publisher’s first-party data strategy. Publishers are trying to sell their clients on the fact that virtual is a comparable trade off for in-person custom events. Other things to know about Next week: We’ll go deep on everything from advertising against competitors to how Covid has shaped the Amazon consumer at the Amazon Advertising Strategies Virtual Forum. Reserve your spot today to join us for an interactive discussion with leaders from Belkin International, Super Coffee, Purple and others. With Google’s 18-month (and counting) deadline for the demise of the third-party cookie, it’s more important than ever that publishers take control of monetizing their inventory. Join LiveRamp and Digiday on August 4, 2020, at 2 p.m. ET for a research-led discussion on publisher post-cookies strategies. Sponsored by LiveRamp. | | |
|
howdy! howdy! | Life Beyond the Cookie | | Inside The New York Times’ first-party data play | | “We certainly do use a good portion of third-party data in our direct targeting ad business today, but we have covered our bases with the first suite of products released at the beginning of this month.” | | |
| Sponsored by Moat by Oracle Data Cloud | | From afterthought to action: Transforming ad effectiveness measurement | | Ad effectiveness metrics typically lack the speed marketers need to compete in a fast-paced world. Sign up to this webinar to learn how to accelerate the pace of learning and embrace a new standard to improve measurement and campaign performance. | | |
howdy! howdy! howdy! | | | South China Morning Post CEO Gary Liu on navigating a perilous time for Hong Kong | | Alibaba bought the South China Morning Post in 2015, and brought the Hong Kong newspaper's paywall down shortly after. For SCMP CEO Gary Liu, who came on in 2017, that allowed the media property to have "far exceeded" the scale they'd set out to meet. The English-language paper went from 4 million monthly active users, when the paywall came down, to more than 50 million, according to Liu. Now, said Liu, "it's about when do we believe we have the right product for us to ask some audiences around the world to start paying for the South China Morning Post again?" |
|
|
