“As an industry, marketing is having a bit of an identity crisis,” says Katie Martin, Senior Marketing Excellence Manager at Specsavers. “It’s anchored in the need to ‘do more with less’ but I think we’ve lost the essence of ‘less is more’.”
With demands on marketers increasing exponentially and many marketers reporting exhaustion, overwhelm, and a feeling of being undervalued, how can organisations counteract burnout and demotivation among their teams? Expert panellists at Econsultancy’s Capability Leaders Forum share their advice - from tapping into in-person connection to embedding capability within the organisation.
LinkedIn has long been known as the go-to social platform for hiring and job searches. In recent years, however, it has developed into a channel where companies can blend product and brand updates with personality and showcase their culture, often through employees themselves.
For many brands, however, LinkedIn is still uncharted territory. From finding the right format and tone to empowering employees to speak for the organisation, how can brands get the most out of LinkedIn? We take a close look at which companies are succeeding on LinkedIn and what to consider when posting to the platform.
This edition of the Social Trends Quarterly covers a particularly turbulent time as trade wars and tariffs impact advertiser confidence and spend on social media. Stories this quarter include:
Why Snapchat and Pinterest are positioning themselves as the Gen Z-friendly social platforms of choice in the midst of continued TikTok uncertainty.
Discord and Substack's push to position closed communities as the future of social media.
Unilever CEO Fernando Fernandez's ambitious influencer marketing pivot and what it could mean for Unilever's brands.
Register to join Econsultancy’s Digital Shift webinar hosted by industry expert Neil Perkin. This quarterly event highlights and discusses the key technology developments in digital marketing and ecommerce, including:
Automation of advertising: With Mark Zuckerberg making some bold predictions about end-to-end automation of advertising, how will this likely play out?
Evolving search: Is evolving search behaviour the canary in the digital marketing coalmine? We look at the latest developments in a rapidly-changing space.
AI transformation challenges: As businesses across all sectors focus on AI transformation, what are the essential early lessons that are emerging?
