The role of marketers in a post-COVID-19 world Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next normal as part of ClickZ’s Peer Network series.
ClickZ Daily: May 11, 2020 |
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Analyzing Customer Data Jacqueline Dooley Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next normal as part of ClickZ’s Peer Network series. |
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Data & Analytics Kamaljeet Kalsi Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technology of the hour, and more. Read more |
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| Actionable Analysis Nick Stoltz Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with incrementality measurement. Read more |
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| Data-Driven Marketing Vivek Lakshman How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and forthcoming legislation. Read more |
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| Digital Marketing Jada Balster Workfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read more |
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| Digital Marketing David Le Douarin David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read more |
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Actionable Analysis Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now |
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| Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
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