The demise of the once-market leading adtech business marks a new chapter in the industry’s story.
| The demise of the once-market leading ad tech business Oracle Advertising marks a new chapter in the industry's story. Additional coverage: With the antitrust trial against Google’s alleged ad monopoly set to wrap by year’s end, the industry buzz has shifted to the fallout. Will Google’s ad empire get dismantled? And if so, will it be a clean break or just a few loose threads? NBA team the Chicago Bulls is looking to grow its international audiences using dedicated social profiles — and it's hoping that international brand deals follow. Meta's big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems. One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a more holistic approach to working with influencers. More in this Digiday+ Media Buying Briefing. Sign up to receive Digiday’s Advertising Week Briefing, rounding up all the industry buzz, trends, recaps and insights from top sessions from Oct 7-10. Other things to know about Only seven passes remain for the Digiday Media Buying Summit, October 15-17 in Palm Springs. Don't miss your chance to connect with media buyers from Dentsu, HP and many more. Time is running out—secure your seat now. Register for this webinar on October 22 at 1 p.m. ET for tips on taking advantage of AI work management and productivity tools for a seamless, trustworthy ad sales experience. Sponsored by Slack. Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness. Sponsored by GumGum. | | |
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