The frozen food market, long perceived as the domain of budget-conscious college students and time-strapped families, has undergone a remarkable transformation. No longer a simple fast-food equivalent, it has experienced a significant surge in popularity and sales, surpassing $70 billion in 2022. This remarkable growth can be attributed to a wave of innovative products that meet the consumer desire for healthy, fresh and convenience while catering to an array of tastes and dietary preferences, signaling a shift in the frozen food landscape. Amidst this growing market for frozen foods, Rao’s Made for Home launched frozen pizza, a product that embodies the fusion of convenience and quality. Ready to learn more about consumers increasing awareness on the nutritional benefits of frozen foods? Read the whole article here. |