| The digital age has originated an amazing phenomenon: the appearance of hybrid professionals called marketing technologists. At the theoretical level it is a thought-provoking concept, but watching it transform into reality is not so simple and can create misconceptions in this fast-evolving digital world where IT and marketing are strategically converging. Read More ▶ |
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| | | Video/Webcast: IBM Corporation The combination of Hadoop and Spark in hybrid data architectures used to ingest, process and analyze data from a wide range of sources, at high speed and extreme scale, is allowing data practitioners to tackle tougher big data problems, speed application development, and make forays into data analysis not previously attempted. Read More ▶ | | We live in a world of social validation: everyone wants to be seen and heard. This mind set can also be applied to business, particularly in marketing. Consumers are more likely to respond to marketing strategies that involve them directly. Read More ▶ |
| | Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand. Read More ▶ |
| | Customers are what bring life to every business. Without them, a business will not succeed. That's why there's a consistent increase in marketing efforts targeted specifically for customer attraction and retention. Read More ▶ |
| | | | As the world of marketing grows bigger with better access to mediums such as the Internet, marketing jobs are becoming more in demand. What jobs will we see more of this year? Read More ▶ |
| | Marketing and IT leaders at Clorox partner closely on digital marketing and IoT initiatives intended to buttress the consumer packaged goods company's corporate growth strategy. Read More ▶ |
| | White Paper: MicroStrategy Many organizations have been using the same BI tools for years, if not decades. Most are reluctant to change because the switch-out costs are huge - they would need to retrain developers and users, install and reconfigure the BI environment, and migrate or rewrite reports. Read More ▶ | CIO Insider | Editor's Picks |
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