The rise of the automation powered agency The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity.
ClickZ Daily: November 26, 2020 |
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| Hello! Today we look at the automated agency model, which incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Forrester concludes that the perfect creative team must leverage a combination of human and machine ingenuity, a process they call “intelligent creativity.” The types of tools that enable intelligent creativity rely heavily on AI, intelligent software, and automation to improve an agency’s creativity and productivity. Also, according to LiveRamp’s Andrea Reichenbach, device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. She writes: Industry-wide regulation is needed at the federal level, but regulation alone is not enough. Advertisers should find ways to diversify their media spend while creating more opportunities to learn about their customers. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Jacqueline Dooley The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. |
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Digital Advertising Andrea Reichenbach Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read more |
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| Digital Marketing Ken Harlan MobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing efforts are a success. Read more |
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| Digital Marketing Jim Yu As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. Jim Yu shares key factors marketers will want to be aware of. Read more |
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| AI & Automation Vanja B. Brzin Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cater to consumer demand, and address the content gap. Read more |
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