‘It’s just one more of the taxes’: How viewability shortchanges publishers, How the Guardian is using article surveys to inform editorial decisions, 'We're building an end-to-end solution': Bloomberg wants in on the agency business, My Email Subject
| Shareen Pathak "Everyone wants to be a media company.” |
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| Ross Benes Ad buyers are billing on impression accounts from viewability vendors, which wipes out some of the publisher’s impressions. |
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| Sponsored Content LiveRamp LiveRamp interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the nine steps you need to take to prepare your organization, implement cross-channel attribution and start seeing success. Sponsored by LiveRamp. |
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| Lucinda Southern "The data teaches us we shouldn’t make assumptions about reader levels of knowledge,” said Chris Moran, the Guardian’s strategic projects editor. |
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| Max Willens With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. |
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| Sponsored Content The Media Trust The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU's massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if they want to avoid hefty fines. Sponsored content by The Media Trust |
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| Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. |
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