| | The return of Topshop.com (and even high street stores?)
Asos has sold a 75% stake in Topshop to Heartland, the holding company of Danish clothing business Bestseller, whose owner and CEO, Anders Povlsen, is also Asos’ largest shareholder.
Asos bought the brand’s digital assets in 2021 from the administrators of Arcadia and shuttered Topshop.com. The store was moved over to the Asos online shop, something which was much commented on at the time in digital and marketing circles, given the scale of the domain migration (see analysis from the time by Sistrix) and discussion about the strength of the brand.
Now, the Asos CEO has confirmed Topshop.com will be returning next summer. José Antonio Ramos Calamonte said this would be a “fantastic platform for the brand” and that “in ASOS, maybe we run the risk that the brand has been forgotten by some customers”. Calamonte also said that opening high street stores will be considered. ‘90s nostalgia looks set to continue.
The news of the relaunch comes at a time when former Topshop fashion director Maddy Evans is at the forefront of the continued renaissance in clothing sales and perceptions at Marks & Spencer.
Related reading (paywall): see Econsultancy's guide to domain migration and site redevelopment.
The CMA provisionally finds Google is using anti-competitive practices in open-display ad tech
The Competition and Markets Authority (CMA) has said in a release that, after an investigation into the search giant’s display ad tech, it is “concerned that Google is actively using its dominance in this sector to preference its own services.”
A statement of objections was issued to Google today, and the CMA says its provisional findings indicate that anti-competitive conduct is ongoing, including:- providing its ad exchange (AdX) “with exclusive or preferential access to advertisers that use Google Ads’ platform;”
- “manipulating advertiser bids so that they have a higher value when submitted into AdX’s auction than when submitted into rival exchanges’ auctions;”
- “and allowing AdX to bid first in auctions run by [Google’s DoubleClick for Publishers] for online advertising space, effectively giving it an ‘right of first refusal’ - with rivals potentially not having any chance to submit bids.”
Google will now have the opportunity to make representations on the matters set out in the statement. The news from the CMA comes just a month after the conclusion of a landmark antitrust case against Google in the US, with Judge Amit Mehta ruling that “Google is a monopolist” in the online search market. Google appealed the ruling and the Department of Justice is currently considering its next options. |
Corporate learning is wasted money unless its applied: Here’s how to put new skills into practice
Ensuring that learning is effectively transferred into working practices is a critical challenge for any organisation, especially in fast-moving disciplines like marketing and ecommerce.
Yet, very few successfully put in place the robust mechanisms needed to reliably integrate learning into daily practices. |
Fast Track to Ecommerce: Partners and Platforms – Next intake: 8 October 2024
This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.
The Fast Track empowers learners to:- Navigate indirect ecommerce and optimise partner relationships
- Master product data and dominate the digital shelf
- Understand the online shopper and win the path the purchase
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| Learn to confidently and effectively manage your brand with the Mini MBA in Brand Management. 10 online modules over 12 weeks, delivered by your favourite marketing professor, Mark Ritson. |
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The Marketing Capability Leaders Forum
September 26th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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Optimising the Retail Media Opportunity
Part of the Ecommerce channel, this learning plan, includes three courses and a scenario-based assessment.- Course 1: Approaching Retail Media Ad Investment
- Course 2: Activating Retail Media Sponsored Product Ads
- Course 3: Activating Retail Media Product Display Ads
- Assessment: Test your Retail Media Learning
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Influencer Intelligence's new infographic is an easy-to-use reference that ensures you are using only the most effective KPIs to measure the success of your creator partnerships. Grab your free copy to keep your next activation on the right track. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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