The reimagining of retail and what it means for marketers Periscope By McKinsey's Lars Fiedler looks at how changes in consumer behavior during COVID-19 are forcing a re-imagining of retail.
ClickZ Daily: August 27, 2020 |
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| Hello! Today we have Periscope By McKinsey’s Lars Fiedler looking at how changes in consumer behavior during COVID-19 are forcing a re-imagining of retail. “Whether it’s digital tools such as screen browsing, easy mobile payments, or ordering online with seamless curbside or in-store pickup, shoppers clearly want technology to elevate their in-store experience. The flight to digital and increased customer expectations have created new challenges for how retailers serve their customers,” says Lars. Also David Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accurate consumer data for maximizing ROI. And finally, after months of research and feedback, we are excited to announce the launch of Tech Talks, a new initiative by ClickZ and Search Engine Watch to help make sense of the marketing technology (martech) landscape. |
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Digital Marketing Lars Fiedler | VP, Periscope By McKinsey Lars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COVID-19 are forcing a re-imagining of retail. |
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Marketing Technology Emma Walker & Sam Lawson Record funding coupled with an explosion in the number of marketing technologies has made it impossible for marketers to choose and explore the latest innovations in martech. Read more |
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| Digital Advertising David Finkelstein David Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accurate consumer data for maximizing ROI. Read more |
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| AI & Automation Tom Castley Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement it in the near future. Read more |
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| Digital Marketing Danielle Gustafson Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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