How Mary Norris, the New Yorker's 'Comma Queen,' became a video star, How Fox News became the most-engaged news site on Facebook, Confessions of online video execs: 'We're all immature', How the financial services sector got religion on design,
5 things you need to know | | | | Programmatic is firmly in the trough of disappointment, beset by problems of fraud, bots, viewability and ad blocking. But it's also the future. Check out the cover story from the latest issue of Pulse, the new Digiday print quarterly. | | | | Even for Mary Norris, a copy editor at the New Yorker for the past three decades, the idea of producing a web series focusing on grammar was a dull idea. And yet somehow she's become the latest unlikely online video sensation. | | | | The news site with the most engagement on Facebook isn't the biggest digital property or even the biggest page on the social network. Despite that, Fox News had nearly 120 million likes, shares and comments on its page in the first six months of the year. | | | | "We're all immature.": At VidCon 2016, a group of online video executives anonymously share what troubles them the most about the business. | | | | To receive the full 80-page issue of Pulse, Digiday's quarterly print magazine about the modernization of media, visit pulse.digiday.com The new issue focuses on the current state of programmatic advertising -- and how to fix ad tech. | |
| Brian Morrissey Programmatic is firmly in the trough of disappointment, beset by problems of fraud, bots, viewability and ad blocking. But it’s also the future. Fixing programmatic will entail transparency, quality over quantity, client control — and treating people like humans, not “users.” |
| | | Jordan Valinsky Meet Mary Norris. She’s been a copy editor at the New Yorker for past several years, and now she’s learning a new trick: how to be a video star. In “Comma Queen,” she pulls examples from her editing and turns them into explainers on how the English language works (or doesn’t), all while giving followers a peek into the magazine’s secretive style guide. |
| | | Lucia Moses Fox News isn’t the biggest news site or biggest Facebook page, but it dominates in engagement on the social network, over even digital natives like NowThis and The Huffington Post. Fox News benefits from having a big, loyal audience and an aggressive strategy to reach them where they are. Despite legacy publishers’ concern about whether off-platform distribution will ever pay off, Fox News’ bet is that the engagement will benefit the outlet as social platforms let publishers monetize more, social media vp Jason Ehrich said. “We're going to have an awesome story to tell for potential sponsors.” | | | | Sahil Patel It's never been a better time for online video, yet it has its share of challenges. In our latest Confession, we asked online video execs what irks them the most. Among their pet peeves are publishers who jump into video without thinking long-term; talent that doesn't deliver on what clients are paying them for, the struggle to understand what a view is, the trouble in understanding when a video goes viral organically and when it's bought and paid for, and the general lack of accountability in the business. |
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| | | Yuyu Chen Legacy financial institutions and management consultants are taking design more seriously than ever before. The ascendance of design in finance and consulting is evidenced in the recent mergers and acquisitions, as well as in the job market. This is partly because traditional financial firms are under attack from specialist startups — like Venmo, Betterment and wealthfront — that were born with better product experience. "Larger organizations are realizing they are vulnerable to disruption by smaller, leaner startups," said Stephen Olmstead, vp of strategic partnerships for product design firm InVision. |
| Sharethrough If you Google the term "native video," you'll be buried in millions of search results and just under half were generated in the last year. The format is one the rise and major players like Facebook are buying in. Learn why native video is poised to be the next big thing in digital advertising. Sponsored content by Sharethrough. |
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