Agency employees, fed up with the lip-service or inaction of agencies when it comes to true diversity and inclusion, are trying to push for change from the bottom up.
| Earlier this week, 600 Black advertising employees signed an open letter to the ad industry calling for change. With the letter, agency employees call for agencies to make a commitment to improving Black representation at agencies as well as to publicly release diversity data, among other actions. It’s unclear how agencies will respond. "I’ve always been like, ‘I can take that, I can deal,'" said one Black strategist at a holding company agency, but now after seeing his agency's response to recent events, he is contemplating leaving the business altogether. Read more below. Agency employees, fed up with the lip-service or inaction of agencies when it comes to true diversity and inclusion, are trying to push for change from the bottom up. For Digiday+ members, the rank-and-file in media organizations aren't waiting for change; they're forcing it directly. The staggered nature in which lockdown restrictions have been eased means location-targeting has become a key priority for advertisers as they look to drive customers to stores that are actually open for business. "Agencies say they’re working faster with fewer people, turning a project around in four days rather than four weeks," said a publishing executive. "I don’t know if that’s just PR." Networks have the inventory available to make up for prior delivery shortcomings, but they have to get advertisers to agree. Other things to know about We’ll go deep on everything from why commerce is key to managing out of a crisis at the Digiday Publishing Summit LIVE. See what else we’ll be covering and reserve your spot here. Join the Foundry and Digiday on Tuesday, June 30, at 12 p.m. EST for a virtual forum on the vital role of content marketing in unprecedented times. Emerging from our pivots, solidifying new workflows, join a select panel of expert content marketers for a deep look at challenges and opportunities packed into the months to come. Sponsored by Foundary. | | |
|
howdy! howdy! | Sponsored by Datasine | | Creative data is driving new approaches to innovative advertising | | When marketers talk about data, they often focus on targeting and delivery rather than using it to optimize creative content. Download this white paper to learn about ‘creative data’ — how it can be used to drive performance and more innovative campaigns. | | |
howdy! | Sponsored by Criteo | | New report: WTF is retail media? | | Well before a global crisis hastened the shift toward e-commerce, brands were placing more digital ads directly on e-commerce sites and apps — a tactic known as retail media. In this new guide, learn how brands are using retail to drive digital advertising forward, from search strategies to attribution and measurement. | | |
howdy! howdy! | Equality and Opportunity | | Teen Vogue editor-in-chief Lindsay Peoples Wagner on ‘long, sustainable change’ | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Teen Vogue editor-in-chief Lindsay Peoples Wagner believes the time is now for change in media and fashion. “I want to see brands, publications, everyone in the industry commit to a long, sustainable change,” Peoples Wagner said on this week’s episode of the Digiday Podcast. Peoples Wagner is a rarity in glossy media: […] |
|
|
