“The secret to success,” says my mentor, Mark Ford…

… “is establishing a singular goal in life and adhering to a hyper-focused routine.”

“That means giving up – at least until that primary goal is achieved – all other goals and ambitions.”

 
“Putting the immense power of singularity towards radically changing some important aspect of your life – your health, your wealth, your social life, or your personal life is KEY.”

This resonates perfectly with a principle I share in my new book, The Dark Side of Discipline, which is…

Putting a level 10 effort into your level 10 problem in life.

And while I lay out a clear plan for doing that (and much more) in the book…

I also wanted to share this timeless advice from Mark…

Because even though it’s very simple, it’s also incredibly effective.

Here are Mark Ford’s...

“9 steps for you to harness the Power of One Thing”:

1. Make a list of 20 aspirations.

2. Narrow that list to 10. Consciously and purposefully, let go of the other 10.

3. Narrow the list of 10 to 3. Consciously and purposefully, let go of the other 7.

4. Narrow the list of 3 to 1. Consciously and purposefully, let go of the other 2.

5. Confirm, in some formal way, your one and only goal. Let the people you care about know that, until you achieve this goal, it will be your top priority.

6. Create a multi-year plan to achieve it.

7. Break that plan into one-year goals. Then into monthly goals. Then weekly goals. And, finally, into daily tasks.

8. Spend the first hour of every day – and 80% of your spare time – pursuing that one objective.

9. Do your best, with the 20%, to keep everything else you value from falling apart.

=======

Don’t let the simplicity of this approach fool you…

Putting this type of focus on your #1 priority is guaranteed to change your life.

This doesn’t just work for getting rich…

It also works for finding the love of your life.

Step 7 above is very similar to the 90-Day Planning Exercise I teach all my clients

In fact, I used that same 90-Day Plan to meet my wife.

I committed to my plan in front of a huge audience at the Perfect Life Retreat in November of 2019... 

And within 30 days had met Michelle and knew she was the one.

Fast forward to 2025, and now we’re married with three young children.

Talk about the power of focusing on your priorities!

There’s no reason you can’t use this same principle to hit your biggest goals…

And transform your entire life.

Success Loves Speed,

Craig

PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...

... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.

Thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails. Why You’re Receiving This Email: You’re receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we’ve previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us. If you’re wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, interesting, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages. Your Privacy is Important: We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we’re happy to address any questions you might have. You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We’re here to provide accurate answers and ensure your satisfaction. How to Unsubscribe or Manage Your Preferences: We understand that everyone’s inbox is different. If you ever find our emails no longer relevant, there’s no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below. By clicking the unsubscribe link, you’ll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly. We don’t use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don’t, we respect your decision to part ways. Accessibility and Communication: If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you’re receiving this email, you can reach out directly to our support team. We aim to provide a response within a reasonable time frame and address your concerns effectively. Our communication is designed to be as inclusive as possible, but we know there’s always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don’t hesitate to share. A Commitment to Non-Intrusive Emails: We aim to create a non-intrusive communication experience. This means we won’t overwhelm your inbox with unnecessary messages, and we work hard to ensure our content remains clear, concise, and helpful to you. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know. Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input. We strive to ensure all communication channels are open and readily available to you. Whether it’s a question, comment, or concern, our team is ready to assist.