| | | Can you imagine a world without martech and using only manual processes? How much time would that take? How frustrated would you get, and what would your results look like? Let’s explore the main areas of martech to see the impact the right technology can make. Website management and optimization Your website is your brand’s home in the digital space. First impressions matter, and often your website is where customers first interact with you. Website testing and optimization tools ensure that your website represents your brand effectively and gives customers the information they need. Digital campaign management Before the rise of digital campaign management technology, marketing campaigns were effectively one-size-fits-all, and salespeople relied on business cards and Rolodexes to follow up with leads. Customers who wanted to learn more about a product or service needed to talk with a brand representative. Times have changed. Now digital marketers turn to campaign management tools to: Connect with audiences at scale Orchestrate touchpoints throughout the buyer’s journey Tailor campaigns to different customer segments to deliver the personalized experiences customers expect Marketing automation Digital channels make it possible to connect directly with customers on their time and terms, which creates endless opportunities for engagement. Marketing automation tools help to automatically manage the processes within digital marketing campaigns—email marketing, social media marketing, lead scoring, and more. It reduces effort, helps control costs, minimizes human error, and ultimately makes it possible to achieve more with fewer resources. What is digital marketing without martech? Marketing technology has come to define digital marketing as we know it and what customers expect of you. Keeping up with customers across multiple channels, working with vast amounts of data, personalizing experiences, and tracking results take a tremendous amount of work. It would be next to impossible to achieve much without the help of martech. What martech tools can help drive your success? Check out Oracle Eloqua Marketing Automation to find out. | | |
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