| | | Achieve full-funnel success on Facebook | | | In 2018, Facebook accounted for 21.8% of total digital ad spending — the second highest share of revenue behind Google and the only paid social company to crack the top five.
The advertising opportunity on Facebook is all about having access to numerous data points, including its first-party data, captured through onsite user actions and remarketing pools. To differentiate audiences and messages, you need to use a full-funnel “signal-based” strategy.
Our newest playbook reviews some of our best practices for Facebook advertising, with a special emphasis on audience-centric strategy. You’ll learn about the necessary tools to take advantage of Facebook’s audience targeting capabilities and how your own first-party data is the key to full-funnel success on Facebook. | | | | | | |
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