The trick to breaking through with your advertising campaign today isn’t amazing creative, perfectly-placed media spots, or witty copy. All these should be augmented by one unifying element: personalization. Take a look at how personalization – driven by artificial intelligence –  manifests with tangible, concrete examples.  Traditional advertising campaigns have been built with a creative-first...

Going Beyond the AI Hype There are too many myths circling around artificial intelligence (AI) and its role in marketing. It’s slanderous (to the technology industry) to denounce AI as only hype, and incorrect to assume AI is a fabrication coined by companies aiming to drum up publicity for what’s merely a machine learning, deep...