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The paid social landscape: from TikTok growth to AI-powered buying

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space.

But what is impacting the market now? From the continuation of a volatile digital ad market to new platform investments – let’s take a look at the most important trends.

 
Is learning the key to digital transformation success?

Writing in Econsultancy’s report, ‘Winning the Race for Digital Skills: The New Best Practices of Effective Learning’, Econsultancy’s SVP of Learning and Research, Stefan Tornquist, notes that,

“Research has shown that the main stumbling block to effective change is internal resistance; as individuals and teams, employees are uncomfortable with change happening ‘to them’, leading to a transformation failure rate of anywhere from 35% to 85% depending on study definitions and methodology.”
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Upcoming Events
Webinar: Future of Marketing

September 21st, 2023 | 2:00pm BST, 9:00am EDT

Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future.
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mini mba open day

Mini MBA Virtual Open Day
Are you ready to take your career to new heights in the world of marketing?

Join Mark Ritson as he hosts the Mini MBA Virtual Open Day, giving you an overview of both courses. This is your opportunity to ask Mark any burning questions you might have too!
Register now
Featured Reports
 ‌  Generative AI Deep Dive

With each iteration of GenAI technology the potential use cases increase exponentially. This chapter of Digital Shift rounds up the latest applications of generative AI in marketing and ecommerce, including Google’s AI ‘virtual try-on’, an AI advertising ‘content engine’ and Klarna’s AI shopping feed.
 ‌ Retail Media Best Practice Guide

Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
 
View all research
influencer intelligence logo
Explore the power of influencer communities in influencer marketing
In today's fast-paced world, longer-term commitments with a group of carefully selected influencers has been shown to help a brand achieve a much greater reach than one-off collaborations. Find out how you could leverage influencer communities to build brand authenticity and strengthen customer loyalty.
Register now
Latest Jobs
Birmingham City University
B2B Marketing Manager - STEAMhouse
PEFC Ltd
Marketing Manager
Bluetownonline
Business Engagement Manager
Bluetownonline
Procurement Manager
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Contact us
Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
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