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Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade Animated levity from Moonbot Studios By Angela Natividad We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared, ...
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Rauxa, the Industry's Largest Woman-Owned Agency, Names First Chief Creative Officer Kate Daggett will take on the new role By Patrick Coffee Rauxa, a California-based full-service marketing agency, announced the hiring of Kate Daggett as its first chief creative officer on the same day it certified its status as the the largest independent agency ...
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How Sharpie Left Its Mark Everywhere From Facebook to the White House Colorful, svelte and tipped with felt By Robert Klara Ethan Murrow is a fine artist in every sense of that term. His highly realistic yet often phantasmagorical works—some the height of a two-story building—have been shown from Paris to Los Angeles. He's ...
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How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player The cult shelter brand is expanding By Emma Bazilian Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino was a revolutionary ...
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Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo Tumblr, mobile and video are key components By Lauren Johnson It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into ...
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CNN's In-House Studio Is Bringing the DNA of the Network to Branded Content Courageous is now a year old By Marty Swant Specs Who Otto Bell Current gig Vp, group creative director, Courageous at CNN Previous gig Creative director, OgilvyEntertainment Twitter @ottobell Age 34
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Discovery Ad Sales Chief Joe Abruzzese to Retire After 46 Years in the Business Will be replaced by Ben Price By Jason Lynch One of the titans of the TV ad industry is calling it a day. Discovery Communications' ad sales chief Joe Abruzzese will retire at the end of the year, capping 46 years in the industry, the last 14 of which he ...
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