In a first-of-its-kind move, the NFL is breaking new ground with its Access Pass Program: The league is opening its vault of game footage to a select group of content creators and influencers so that they can craft original content using the NFL’s officially approved footage.
The NFL gives creators access to its archives for content creation with pre-approved footage In a first-of-its-kind move, the NFL is breaking new ground with its Access Pass Program: The league is opening its vault of game footage to a select group of content creators and influencers so that they can craft original content using the NFL's officially approved footage. Additional coverage: If TikTok can get its e-commerce offering right, the platform can make a lot of cash by taking a cut from its Shop purchases. Here’s a look at its pitch deck on it. DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side. Epic’s decision to hire a new chief creative officer lines up with the “Fortnite” developer’s goal to bring more brands and intellectual properties into its Unreal-Engine-powered virtual worlds. Other things to know about Edelman, Procter & Gamble, The Atlantic and Popeyes are finalists for this year’s Digiday Awards. Check out the full announcement here. In today’s fast-paced digital landscape, shopping ads have become a powerful tool for brands to reach their target audience and drive sales. Sponsored by Smartly.io. The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. Sponsored by Best Buy Ads. | | |
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