Whatâs going on here? Apple made plans to integrate Googleâs Gemini AI engine into its smartphones, a deal that could make iPhones sharper than ever before. What does this mean? Appleâs investors have been hoping for an AI breakthrough worthy of the companyâs signature launch events. So far, though, the firm hasnât revealed anything worth lining up for â and now, itâs considering fitting out iPhones with Gemini. Apple will be hoping investors respect the innovation, no matter whose name is on the patent: the stockâs down over 6% this year, its worst performance against the Nasdaq 100 index at this time of year in over a decade. Googleâs investors wonât mind the collaboration, of course. The deal would be Geminiâs highest-profile partnership to date â so long as Apple doesnât sidle up to another competitor like OpenAI before signing the dotted line. Why should I care? For markets: Stick to the status quo. David Ricardoâs âcomparative advantageâ theory argues that firms should focus on what they do best and delegate the rest. If you buy that, Appleâs move is more shrewd than sluggish. So sure, Apple has problems: iPhone sales are losing their pace, electric vehicle blueprints are essentially in the trash, and regulators are donning their reading glasses. But with a spotless record of keeping profit in check and innovating when itâs least expected, itâll probably take a lot more bad news for top investors to ditch their Apple a day. The bigger picture: Forget the headlines. AI-obsessed investors have sent Magnificent Seven stocks to the front of the pack. So now that the obvious picks have quite the price tags, Goldman Sachsâ best advice is to check out companies that are expected to use AI to better their books, rather than the ones churning out new high-tech products. That means pulling your eyes away from the likes of Nvidia and Meta, and taking a look at less flashy options like Walmart, Kohlâs, or Accenture. |