The New Yorker suspends reporter for Zoom misconduct; Negative social media on the rise; Avoid burnout with the 5 C's; and more

BRAND JOURNALISM

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more.

RESEARCH SNAPSHOT

Report: Negative social media content on the rise

Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.

WRITING & EDITING

How COVID-19 is reshaping the art—and science—of business writing

A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months.

THE WORKPLACE

Follow the 5 C’s to avoid employee burnout

With so many facing heavy workloads, remote work headaches and competing obligations, it’s essential to find ways to find balance.

DAILY SCOOP

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.

MARKETING

3 ways to protect your marketing budget

Try these tips to consistently prove the worth of work.

HEALTH CARE

How to pitch health writers during a pandemic

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.

PR INDUSTRY

5 tips for keeping your PR career moving during COVID-19

The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.

DAILY SCOOP

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.

RAGAN AWARDS

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.

CONTENT MARKETING

How to write great content that ranks for SEO

Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.

MEASUREMENT

Podcast measurement essentials

Mind these tips to track the progress and ROI of your audio program.

A DAY IN THE LIFE

Lumina Communications’ Hugh Burnham shares tips for surviving WFH

This communicator and CEO shares how he’s navigating childcare during the pandemic, what he misses most about being in the office and what makes him hopeful for the future.

RAGAN AWARDS

Announcing Ragan and PR Daily's Media Relations Awards winners

Congratulations to all of this year's winners and Honorable Mentions! Learn more about the winning work.