Ben Smith has an enviable view of the current media landscape. When The New York Times hired Smith to be its media columnist last January, he had eight years under his belt as the editor-in-chief of BuzzFeed, a period during which the meme publisher matured into a media company that retained its social savvy while also operating a news business. Lately Smith has been reflecting on how he and others learned how to use the web to get around gatekeepers like the big, traditional media companies and inadvertently “opened a kind of Pandora’s box,” he said in the latest episode of the Digiday Podcast. Read more below. Other things to know about | | |
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| Publishing in the Platform Era | | | | In the latest episode of the Digiday Podcast, the Times media columnist and former BuzzFeed editor-in-chief discusses misinformation on social platforms and why BuzzFeed didn’t make a big subscription push. | | |
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howdy! | Business of TV | | | | NBC News has put YouTube at the center of its video strategy and is uploading full episodes of its TV shows to the digital video platform. | | |
| Sponsored by Validity | | | | For email marketers, deliverability is king. Download this new guide to learn the essential elements of deliverability and why missing the mark on this inbox metric can mean the difference between campaign failure and success. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Marketers and media buyers will need to rethink their relationship with data as a result to avoid becoming too dependent on walled gardens. | | |
| Sponsored by Tubi | | | | Download this new report that explores how viewers are shifting away from cable and satellite subscriptions. Experts unpack why video advertising budgets are increasingly prioritizing streaming platforms and how reduced ad fatigue and increased incremental reach will be key to maximizing brand impact and conversion in 2021. | | |
howdy! | Content & Commerce | | | | Complex worked with Google to make informed decisions about user experience to deter shoppers from abandoning their carts. | | |
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| Sponsored by StackCommerce | | | | Whether publishers are just entering the commerce content space or they’re looking to scale in 2021, five commerce strategies are setting them up for success throughout the pandemic — and beyond. | | |
howdy! | Content & Commerce | | | | The coronavirus pandemic has accelerated the expansion of augmented reality into brand e-commerce strategies. | | |
howdy! | Publishing in the Platform Era | | | | In the wake of 2020, brands are eager to show support for Black communities and content, and publishers are making the most of it. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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