A wild ride of brand safety in 2020.
| | | | | Digital | | October 9, 2020 | By Sara Jerde |
| |
| 2020 Has Been a Wild Ride, but Advertisers are Coming to Grips With It | |
| | Hi there, Happy Friday my friends. As my colleague Andrew Blustein penned: “Brand safety” is a phrase few CMOs want to hear, but many had to grapple with this year as an unprecedentedly chaotic news cycle carried on month after month during a period of medical, civil and economic strife. Read his full take here. What else we're covering: LinkedIn: how to mention someone in storiesInfosys acquires digital services and consulting agencySourcepoint buys RedBudFun Fact: I listen to Taylor Swift's iconic folklore album to write this newsletter. If I get to the song seven, it's taken me far too long to write this. Need a break? Let Swift's "this is me trying" carry you into the weekend. Let me know of news tips and T-Swift faves at [email protected]. If I don't hear from you there, thanks for reading all the same. See you here ON MONDAY. Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | | | |
| |
| |
|
|
|
Link