| In anticipation of National Avocado Day on July 31, Chipotle Mexican Grill launched a “Buy the Dip” advertising campaign.
The Mexican grill accepts 98 digital currencies for payment, and what better way to promote this than a giveaway? Chipotle is giving away $200,000 in crypto over the next few days, including bitcoin, Ethereum, Dogecoin, Avalanche and Solana—as well as offering one-cent guac or queso. Notably, with Dogecoin recently trading at $0.06087, and the price of guacamole at $1.95, the one-cent guac is the greater value. My family happens to be fans of the burritos and queso from Chipotle, so I gave it a shot yesterday, trying to time the best spot to “buy the dip.” While Monday I was not successful, I did win one cent guac today. And since it's free—I'll try again tomorrow.
This made the campaign seem to me very much like gaming—exactly what regulators have targeted in the wake of the meme stock event and Robinhood's interactive trading platform.
However, there were no regulators present at this campaign, which wasn't the first time Chipotle has used crypto as a giveaway. Last year the firm gave away $100,000 in burritos and $100,000 in bitcoin in its “Burritos or Bitcoin” campaign in celebration of National Burrito Day.
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