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The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans Our second-annual list of the MVPs of the sports marketing world By T.L. Stanley Adweek went far afield for our second annual list of Powerful Women in Sports, selecting leaders from the burgeoning world of esports, the ascendant women's soccer arena and a brand-new basketball league--plus the mar-tech and artificial-intelligence innovators serving the sports marketing ecosystem. Here, Adweek honors the 35 female executives and influencers who are winning over...
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These 5 Women Are Shaping How We View and Engage With Our Sports Heroes Using data and marketing technology to change the game By Lisa Granatstein At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, editor Lisa Granatstein sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics,...
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Infographic: What Marketers Need to Know About U.S. Soccer Fans And how brands can reach this fast-growing group By Emma Bazilian Already the biggest sport on Earth with an estimated 4 billion fans worldwide, soccer has seen its profile rise dramatically in the U.S. in recent years. The 2015 FIFA Women's World Cup Final drew a record 26.7 million viewers (and generated $40 million in ad revenue for Fox), while Major League Soccer--which added two teams...
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Wieden + Kennedy Almost Dropped Out of Award Shows, But Decided It Would Be Disastrous to Young Talent 'It would be stealing part of their career path from them' By David Griner CANNES, France--Before Publicis CEO Arthur Sadoun rattled the ad industry by putting a one-year ban on his staff entering award shows, one of the world's most iconic agencies considered doing the same thing. But when Wieden + Kennedy was considering the move 18 months ago, the independent agency's leadership did something Sadoun seemingly did not:...
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The Blaze’s Music Video ‘Territory’ Edges ‘We’re the Superhumans’ to Win Film Craft Grand Prix Jury president Robert Galluzzo lauds 'flawless' piece By Tim Nudd CANNES, France--In an upset, the Film Craft jury at Cannes Lions awarded its Grand Prix to a music video, The Blaze's "Territory," over the pre-festival favorite, "We're the Superhumans," which advertised coverage of last summer's Paralympic Games on Britain's Channel 4. "Territory," which also screened Thursday morning at Saatchi & Saatchi's New Directors' Showcase, is...
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Van Gogh Bnb Takes the Creative Effectiveness Grand Prix at Cannes Leo Burnett adds another award to its collection for the campaign By Katie Richards CANNES, France-Impact was key in selecting the campaign that would take home the Grand Prix in Creative Effectiveness at Cannes this year. "Van Gogh Bnb" from Leo Burnett Chicago for The Art Institute of Chicago displayed immense impact by creating incremental attendance of 133,000 visitors at the institute and generating $2 million of incremental revenue,...
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Nike Celebrates Famed Vogue Dancer Leiomy Maldonado’s Athleticism in Striking, Poetic Ad Moving work for new equality campaign By Kristina Monllos There's a moment toward the end of Nike's beautiful new 60-second spot for its equality campaign when the camera closes in on the shoulder blades of vogue legend Leiomy Maldonado. For just a second we can see her bones move and that her back is drenched in sweat. It's the kind of shot that's typical...
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