With remote working the norm, more junior staffers will miss out on the expertise and guidance of their seniors.
| Agencies and media companies hoping to nurture their younger workers have long relied on mentorship programs to create bonds and pass knowledge down into more junior employees. Those programs have not always served minority employees well, in ways that the coronavirus has made exceedingly clear. Read more below. The mentorship programs aimed at bridging the diversity gap in media were in need of repair at the beginning of 2020. The spread of coronavirus has deepened those cracks. TikTok’s explosive growth has piqued advertisers’ interest. But its ultra-young audience — and TikTok’s early mistakes handling their data — have marketers proceeding with caution. Instead of investing its digital budgets in big-name influencers, General Mills is spending more time generating content from micro-influencers, and just plain old regular fans. On the latest episode of the Digiday Podcast, Chris Krewson, the executive director of LION Pubs, discusses the good, the bad and the hopeful of local news, which has been ravaged by the coronavirus. Other things to know about At the Future of Work Virtual Forum: Diversity & Inclusion, we’ll go deep on everything from how to show up for your employees to using your platforms to promote positivity. See what else we’ll be covering and reserve your spot by tomorrow for the best rate on passes. Learn more about special offers and free tools from Digiday’s Retail Partner Coalition. With spending declining across most non-essential categories, brands and retailers need help. Visit this page to learn how to gain access to better deal terms, no-fee access to products and services and other solutions from our Retail Partner Coalition. | | |
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howdy! howdy! | | | 'We need to be ready to help': Lion Publishers head Chris Krewson on assisting the local news industry | | The coronavirus recession hit the local news industry at a time when it hadn’t even recovered from the previous crisis in 2008. “We’re certainly coming up on or in the middle of something even bigger,” Lion executive director Chris Krewson said on the Digiday Podcast. “So I don’t see much hope of them recovering from this one either.” Krewson obviously isn’t rooting for a slow recovery, even as he predicts one. “That’s what we’ve identified as the trend that we need to be ready to help on,” he said. | | |
howdy! howdy! | | | ‘We need to be ready to help’: Lion Publishers head Chris Krewson on assisting the local news industry | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
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