The measurable benefits of managing trade spend

The measurable benefits of managing trade spend

Trade spend creates plenty of headaches for natural products CPG brands. From brands just starting out to well-established manufacturers, managing promotional and distribution costs has a lot of moving parts. But using a proven solution to help manage trade spend can give measurable benefits and turn it from a significant expense into a powerful marketing lever.
This Q&A with Adesso Solutions President and CEO Fred Schroeder will reveal what kinds of tangible benefits natural products brands will see by using a proven solution to manage their trade spend as the current inflationary environment creates challenges for brands everywhere.