The marketer’s guide to getting tactical with AI

Marketing teams are already feeling the impact of data deprecation. The phasing out of third-party cookies will be a catalyst in pushing brands to pursue alternative strategies to deliver audiences relevant content. As the advertising ecosystem experiences disruption, marketers are turning to predictive technology powered by artificial intelligence to solve addressability challenges.

This sponsored guide by IBM Watson Advertising and Digiday breaks down how marketers are using AI to achieve positive campaign outcomes and free them from having to rely on traditional identifiers across four key use cases: privacy-focused targeting, audience identification, dynamic creative optimization and personalization.

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Sponsored by IBM Watson Advertising.