| Commonly associated with ‘professional photography,’ medium format film cameras are often overlooked by hobbyists. However, we’re thrilled to debunk this myth – 120 truly is for everyone! With its ability to create a shallow depth of field and great detail, 120 film is a versatile tool for creativity. To shed more light on the magic of medium format, we turned to the passionate staff members at the Yaotomi camera store in Osaka, Japan, who shared their love for shooting with the Diana F+ camera. |
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| “Usually medium format cameras are big and heavy, but this Diana F+ was lighter than I expected. Since I had used a Diana camera a long time ago, it gave me a nostalgic feeling.” | | —Kawatake |
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| “The camera itself is quite light, and I saw some people saying, "what is that camera?" on the street as it’s a cute camera.” | | —Wakabayashi |
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| After transitioning to medium format photography, California-based artist and photographer Jonathon Mok found himself on an unstoppable creative journey. Embracing continuous learning and evolution in his craft, he found an experimental ally in the lightweight Diana F+. Attributing the element of chance as pivotal to capturing his most remarkable shots, his ethos echoes the Lomographic state of mind. |
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| “Before anything, I have to say it’s a cute camera! […] Because of its price point and simplicity, I think it’s a great introduction for those who want to get into medium format.” | | —Jonathon Mok |
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| If you adore the dreamy aesthetic of the Diana F+ Camera, you’ll be thrilled to know you can replicate its coveted look on your Nikon F (d)SLR cameras with the Diana SLR Adapter. Compatible with any of the Diana F+ lenses, including the Diana Glass Lens, this adapter brings new creative possibilities to your SLR photography. Simply twist the adapter onto your Nikon F mount and embark on a journey of artistic exploration. |
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| “[…] after you see the results, you might wonder why you didn’t make the conversion sooner.” | | —DIYPhotography |
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Lomography International: Kaiserstraße 34/12, 1070 Vienna, Austria, +43-1-899-440
Lomography USA: 68 Jay Street, Suite 415, Brooklyn, NY 11201, +1-718-422-7581
Lomography Asia Pacific: Flat B2, 6/F, Block B, Yee Lim Industrial Centre, No. 2-28 Kwai Lok Street, Kwai Chung, Hong Kong, +852-2525-5417 |
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| Despite the fact that the content of this newsletter was compiled with due care we accept no warranty for the correctness, completeness and actuality of the content provided. Availability of the products featured in this newsletter may vary depending on location. |
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