The making of a strong first-party data brand How to get the strategy, technology, and value of change right
ClickZ Daily: November 24, 2021 |
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| Good morning! The fading away of third-party cookies is an inevitable reform set to change the face of the advertising landscape for better. Business leaders are still trying to coin strategies that can help their brands thrive in the digital future. Luis Navarrete Gómez, global head of digital marketing – Sr. Director at Liberty Latin America shares practical advice on becoming a strong first-party data brand. He also touches upon how CMOs, CTOs, and CIOs can get the strategy, technology, and value of change right. |
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Advertising & Promotion Luis Navarrete Gómez How to get the strategy, technology, and value of change right |
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| | Advertising & Promotion Gareth Platt How KFC turned threat into opportunity by suspending its iconic slogan Read more |
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| Digital Marketing Neal Schaffer Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creators Read more |
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| Advertising & Promotion Bruno Gralpois When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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