Isobar Sweden's Nils Andersson Wimby considers 'The Law of the Instrument' in the field of marketing, which is – due to a multitude of niches, approaches and self-appointed experts – quite the hotbed for hammers.
This quick version of the Digital Transformation and the Role of Data Best Practice Guide provides marketers with a starting point for actioning digital transformation by building a data-led strategy.
Mike reflects on what has been a monumental year for Wasabi and the global cloud storage market in general, and gives us his thoughts on what’s to come.
Optimising Marketing Spend Best Practice Guide Econsultancy’s Optimising Marketing Spend Best Practice Guide provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’.
Digital Transformation Monthly – March 2021 Nearly a year since the UK went into its first lockdown, trends in customer behaviours that arose during the pandemic, including increased online shopping and telehealth, look as though they are here to stay.
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. Early bird passes are now available.
