Social Trends Quarterly: Q2 2025
This edition of the Social Trends Quarterly covers a particularly turbulent time as trade wars and tariffs impact advertiser confidence and spend on social media. Stories this quarter include:
– Why Snapchat and Pinterest are positioning themselves as the Gen Z-friendly social platforms of choice in the midst of continued TikTok uncertainty.
– LinkedIn's evolution into an influencer platform and what this means for B2B marketing.
– Discord and Substack's push to position closed communities as the future of social media. |
Conversion optimisation in action: Examples from Boots, B&Q, and Oh Polly
Any business wants to remove obstacles that stand between customers and their goals on a website – whether that's completing a form, signing up for an event, or making a purchase.
However, improving the rate at which customers take these actions, better known as conversions, can be challenging. In this article, we explore how established brands are applying conversion rate optimisation (CRO) tactics and what marketers can learn from their example, along with guidance from CRO experts. |
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