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The killer metric for email subject lines that ‘experts’ don’t understand
Phrasee's data science department dusted off their pocket protectors, took their allergy pills, and got to work testing out this hypothesis: “Linguistic diversity in email subject lines is positively correlated with open rates.” (Note: data science team also available for children’s birthday parties.)
How many Google Analytics accounts actually connect Google Ads?
Why measuring customer experience (CX) matters in pharma
Six brands using live chat in innovative ways
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Featured Reports
Digital Transformation Monthly – June 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
 
Social Media Advertising: Best Practice Guide
This guide provides an overview of the major social media channels and the most pressing considerations when looking to generate the most value from social media advertising. You'll get a summary of the main self-serve advertising options on these channels, and see some of the premium options available to you when developing a strategic approach to social media marketing and communications.
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Savvy marketers know building a great product is just the first step — after all, you’ve got to drive awareness and make people want to buy it. You don’t have to be a big brand with a big budget to map out an effective strategy for day one and beyond. Join our next webinar, in association with Bazaarvoice, to walk through the anatomy of a successful product launch.
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Training
Paid Social
London, June 26
Psychology for Digital Marketing
London, June 26
Multichannel Marketing & the Customer Journey
London, June 27
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Econsultancy
 
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return. Our quick start guide will give you a 6-step strategy to prepare your organisation for adopting marketing automation and help you accelerate your return on investment.
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Latest Jobs
Ball and Hoolahan
Brand Manager - Beauty/Skincare
Ball and Hoolahan
Trade Marketing Manager
Linguists Direct
Head of Marketing
Direct Recruitment
Senior Marketing Manager
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