Product placements. You see them in your favorite Netflix show. The latest Doja Cat music video. In branding and marketing, they’re increasingly ubiquitous. Are they effective?

Gain insights about consumers’ attitudes to brand placement in YouGov’s Product Placement White Paper. The Webby Awards’ partner has put out a new report interviewing thousands of consumers in the US and the UK, to examine how consumers can spot your brand along their customer journey from brand awareness, to perception, to consideration. As a Netted subscriber, you get free access to the analysis to understand:
 

• The potential reach of product placement, segmented by streaming platforms
• Consumer attitudes about product placement compared to ad breaks
• Analysis of Gen Z’s preferred media consumption habits and advertising methods.